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During these week Berryplant has introduced itself on, the number one portal for the fresh produce industry in Italy.

We took the opportunity offered by the famous website to present to the professionals of the sector all the features that Berrplant can offer to its customers: from the specific experience on Rubus to the constant focus on the future, with the investments on research and breeding.

The overview on the present market situation gave us the chance to explain how Primalba®, our new primocane raspberry variety, was born and why we strongly believe it represent a big opportunity for growers in terms of production efficiency, early ripening and fruit quality.

Link to the complete article

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